#INTRODUCTIONS

#INTRODUCTIONS is an interactive digital artwork created as a collatiobration between artist trio, LaBeouf, Rönkkö & Turner and the students of Central Saint Martins Fine Art. Andrew conceived of the idea, approaching LaBeouf, Rönkkö & Turner and working with them to develop the 30 minutes of video introductions.

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He also produced and directed the launch of the artwork, which was initiated through a series of tweets on Shia LaBeouf's twitter account. #INTRODUCTIONS was formally launched through a live stream on Dazed&Confused and SHOWstudio gaining over 10,000 live views.

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Following a page 2 feature in The Guardian and viral success on chat forums, the Just Do It! segment of the project became the most Googled GIF of 2015.